The Middle East peace process has failed dismally. A disappointing parade of accords, resolutions, road maps, initiatives, disengagements and mass international and media support on behalf of Palestinian statehood has culminated in the violent meltdown that is Independent Palestinian Gaza today. Any person with a remaining shred of logic must conclude that it is time for something different, if anything at all can be achieved from beyond the grave of the resulting mess.This is good news for Israel. With decades of Palestinian scapegoating, sound-bites and sob-fests still ringing in the ears of international media and diplomatic circles, the shocked focus on the vicious anarchy in Gaza is a golden opportunity to turn the media attention into a receptacle for new ideas. The stunned International community, watching the bestiality erupting in Gaza in horror after years of goodwill, are thirsty for a drop of change, and for new negotiations to begin. With new Israeli elections on the horizon, there is a strong whiff of change and opportunity in the Middle Eastern atmosphere.
This is the time for Israel to negotiate on New Terms.
With media interest at an all time high, and antipathy towards Israel and the “occupation” in parrallel, Israel must now go on the offensive with a clear strategy to eradicate all false, misleading and damaging terms and phrases in the international diplomatic lexicon.
It is Israel’s turn to use words as weapons.
It is patently obvious that media mantras such as “brutal occupation” or “freedom fighters” have done almost as much damage to Israel as terrorists themselves, if not more. These terms and phrases could be considered unconventional weapons in that they work together to deny Israel’s right to exist. In today’s world, where signatures are the new semi-automatics, words cannot be taken lightly.
These terms must be singled out, reinvented, and then memorized by every official spokesperson, foreign ministry representative and interviewee on Israel’s behalf. Extensive media training would be undertaken in order to effectively use these new terms to Israel’s best advantage.
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